Research

研究

学术荣誉

• 上海市高校东方学者特聘教授， 2019/11 - 2022/11
• 美国密西西比大学 ORSP 教师研究旅行奖, 2013, 2014, 2015, 2016年获奖
• AMA-Sheth 基金会博士生联合会Fellow, 2009年获奖
• Haring研讨会Fellow，美国印第安纳大学, 2009, 2010年获奖
• 美国俄亥俄州立大学 William R. Davidson 博士奖学金, 2008 ~ 2011年获奖
• 美国俄亥俄州立大学Fisher商学院 Robert Bartels Fellowship, 2006 ~ 2011年获奖

期刊论文与工作论文

(*代表上海科技大学本科生)
1. Zeng, Qingli*, Sandeep R. Chandukala, Hai Che, and Lifeng Yang (2024), “Shared Experience Matters: Impact of Anchors’ Voice Characteristics on Viewer Engagement in Live Streams”, manuscript being revised for resubmission.

2. Yang, Lifeng, Haoyu Liu# and Duane T. Wegener (2024), “Deciphering the Dynamic Influence of Competing Job Offers on Recruiters’ Hiring Decisions,” manuscript being revised for resubmission.

3. Yang, Lifeng, Haoyu Liu*, Duane T. Wegener and Yuhao Lu* (2024), “Reducing Ambivalence and Increasing Decision Confidence with Incidental Physical Activity,” Under review.

4. Yang, Lifeng, Yuxin Chen, Haoyu Liu*, Ying Cao and Yi Wang# (2024), “Do AI Generated Images Underserve the Introverts?” Under review.

5. Qi, Ji, Shuhang Li, Lifeng Yang, Sen Tian, and Zhihao Jiang (2024), “Closed-Loop Testing of Autonomous Driving Systems: A Safety-Critical, Effective, and Realistic Evaluation Using the Adversarial Cognitive Driver Model,” Under review.(跨学科人机交互研究)

6. Yang, Lifeng, Yuhao Lu*, Duane T. Wegener and Xiaoling Zhang (2024), “Choices at a Glance: Exploring the Impact of Face Payment Technology on Consumer Food and Beverage Selection”, Under review.

7. Yang, Lifeng, Duane T. Wegener, Haoyu Liu*, Yi Wang* (2024), “Decision avoidance: Effects of ambivalence on decision delay versus decision outsourcing” Under review.

8. Gu, Yi, Shuhang Li, Bangzheng Fu, Renzhi Tang, Lifeng Yang, Sen Tian, and Zhihao Jiang (2024), “Enhanced Driving Assistance System with Cognitive Digital Twin: An Observation-Enhanced Approach,” accepted by Accident Analysis and Prevention (跨学科人机交互研究)

9. Yang, Lifeng, Melissa D. Cinelli, and Duane T. Wegener (2024), “Consumer Response to Competitive Benchmarking: The Role of Self-Brand Identification,” 3rd-round R&R.

10. Howie, Katharine#, Rhiannon M. Mesler, Jennifer Chernishenko and Lifeng Yang (2024), “Can You See It?” How One-for-One Promotions Increase Imagery Vividness, Empathy, and Consumer Responses in Cause-Related Marketing,” 3rd round R&R (*Second Dissertation Essay of former PhD advisee in Marketing @ Ole Miss).

11. Haoyu Liu*, Lifeng Yang, and Duane T. Wegener (2023), "Effects of Labeling on Risk Taking in “Leveling-up” Decisions: Ascending versus Descending Permutations and Ending in Terminal Values." accepted by Marketing Letters 34(1), 125-138. (Authors contributed equally.)

12. Howie, Katharine#, Lifeng Yang, Scott Vitell, Victoria Bush and Douglas Vorhies (2018), "Cause-Related Marketing with Consumer Participation and the Reactance Response," Journal of Business Ethics, 147(3), 679-92. (#former doctoral advisee in Marketing@ Ole Miss)

13. Yang, Lifeng, Scott Vitell, and Victoria Bush (2017), "Unethically Keeping the Change While Demeaning the Act," Journal of Consumer Marketing, 34(1), 11-19.

14. Yang, Lifeng and H. Rao Unnava (2016), "Preference for Negative Reviews When Forming Attitudes: The Moderating Role of Ambivalence," Psychology and Marketing, 33 (5), 331-43.

15. Cinelli, Melissa D. and Lifeng Yang (2016), "The Role of Implicit Theories in Evaluations of 'Plus-size' Advertising," Journal of Advertising, 45(4), 472-81.

16. Yang, Lifeng and H. Rao Unnava (2016), "Tipping the Purchase with Implicit Priming: Influencing the Behaviors of Ambivalent Consumers with Valenced Primes," Journal of Marketing Theory and Practice, 24 (4), 442-61.

17. Bush, Victoria D., Lifeng Yang, and Katerina E. Hill# (2015), "The Ambivalent Consumer: A Sequential Investigation of Response Amplification in Buyer-Seller Encounters," Journal of Marketing Theory and Practice, 23, 402-14. (#former doctoral student in Marketing @ Ole Miss)

会议发表

(*代表上海科技大学本科生)
1. Yang Jiao*, Ruijie Zhang and Lifeng Yang (2024), “Negative Feedback in Corporate Communication: A Social Sensitivity Perspective,” INFORMS Annual Meeting, Seattle, WA, USA.

2. Yi Wang#, Yang Jiao*, Haolin Wang*, Lifeng Yang(2023) "Research on the intention and mechanism of negative feedback in communication"Annual meeting of Management Psychology Committee of Chinese Social Psychology Association, Jinan. (*undergraduate student in management@ ShanghaiTech;#graduate student in computer science @ ShanghaiTech)

3. Zeng, Qingli*, Sandeep R. Chandukala, Hai Che and Lifeng Yang (2023), "Role of Anchor Emotions on Audience Engagement and Revenue: Evidence from Live Streaming Audio and Video Analysis". INFORM Marketing Science Annual Conference, University of Miami, Miami, USA. (*former undergraduate student in Computer Science@ ShanghaiTech/current PhD student in Quantitative Marketing at Singapore Management University.)

4. Yang, Lifeng, Haoyu Liu, Yilin Zou# and Yi Yang## (2022), "How Life Unexpectancies Affect Preference for Novel Food", Society for Consumer Psychology Annual Conference. Online. (#undergraduate student in physics @ ShanghaiTech ##graduate student in computer science @ ShanghaiTech)

5. Yang, Lifeng, Guangxin Xie and Yuhao Lu# (2021), "Self-image on the Line: How Face Payment Fosters Self-regulation in Making Healthier Food Choice", Association for Consumer Research Annual Conference. Online. (#graduate student in computer science @ ShanghaiTech)

6. Liu, Haoyu#, Lifeng Yang and Duane T. Wegener (2020), "The Effects of Permutation and Fixed Anchors on Risk Aversion," INFORM Marketing Science Annual Conference, Duke University, USA. (#former undergraduate student in Electrical Engineering @ ShanghaiTech)

7. Zhang, Xingya# and Lifeng Yang (2019), "Does Mobile Payment Make You Spend More?" European Marketing Academy Annual Conference, University of Hamburg, Germany. (#former undergraduate student in Electrical Engineering @ ShanghaiTech)

8. Ji, Jiaying and Lifeng Yang (2018),"Food Dilemma on the Road: What Matters the Most?", Association of Consumer Research European Conference, Ghent, Belgium.

9. Cinelli, Melissa D. and Lifeng Yang (2016), "The Role of Implicit Theories in Evaluations of 'Plus-size' Advertising," Association for Consumer Research Annual Conference, Berlin, Germany.

10. Howie, Katharine# and Lifeng Yang (2015), "Is Less More for Cause-Related Marketing," Association for Consumer Research Annual Conference, New Orleans, USA. (#former doctoral advisee in Marketing @ Ole Miss)

11. Howie, Katharine# and Lifeng Yang (2014), "Consumer Participation in Cause-Related Marketing," Association for Consumer Research Annual Conference, Baltimore, USA. (#former doctoral advisee in Marketing @ Ole Miss)

12. Yang, Lifeng and Katharine Howie# (2014), "Positive Effects of Misfit in Sponsorship Relationships: When Misfit Benefits the Brand," Association for Consumer Research Annual Conference, Baltimore, USA. (#former doctoral advisee in Marketing @ Ole Miss)

13. Cinelli, Melissa M. and Lifeng Yang (2013), "Estimate Precision," Association for Consumer Research Annual Conference, Chicago, USA.

14. Hybnerova, Katie#, Victoria Bush and Lifeng Yang (2013), "Reducing Ambivalence toward Salespeople: An Investigation of Double-Sided Persuasion Tactics," American Marketing Association Summer Educators' Conference, Boston, MA. (#former doctoral student in Marketing @ Ole Miss)

15. Easwar, Karthik and Lifeng Yang (2012), "The Language of Advertising: Examining the Benefit of Construal Matching," Association for Consumer Research Annual Conference, Vancouver, Canada.

16. Yang, Lifeng and Karthik Easwar (2010), "Matching the Words and the Features: The Effect of Matching Advertisement Language and Products on Attitude," Behavioral Decision Research in Management Conference, Carnegie Mellon University, Pittsburgh, PA.

17. Yang, Lifeng and H. Rao Unnava (2010), "When Ambivalence Increases Attitude Behavior Correspondence," Association for Consumer Research Annual Conference, Jacksonville, FL.

18. Yang, Lifeng and H. Rao Unnava (2009), "Do It at the Right Time: Exerting Your Self-control, Avoiding the Bad Choice," The 28th Annual Advertising and Consumer Psychology Conference, Ross School of Business, University of Michigan, Ann Arbor, MI.

19. Yang, Lifeng and H. Rao Unnava (2009), "Attitude Consistent Behavior among High Ambivalence Individuals," Society for Consumer Psychology Annual Conference, San Diego, USA.

部分正在进行的研究

1. Yang, Lifeng, Hai Che, Qingli Zeng*#, and Sandeep R. Chandukala (2023), “The Effects of Peer Behavior on Viewer’s Participation in Online Streaming Videos,”. One experimental study completed; Online streaming data currently being sorted for model construction.

实验室学生培养-代表性研究项目

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