Lifeng Yang

“ The one and a half years of research with Professor Yang in the Attitude Research Laboratory helped me a lot in my research and life. Thanks to her patient supervising, I developed an overall understand of the subject (marketing) and the cutting edge research methods in this discipline. I am a Ph.D student at SMU now, majoring in marketing. The methodologies I learnt at AR Lab helped me to know how to think critically and independent; how to associate different research areas; and most importantly, how to conquer the fear of unknown.”

Qingli Zeng

PhD in Marketing, Singapore Management University 新加坡管理大学营销学博士

“ The scientific training on the course The Science of Human Behavior and research experience in Prof Yang’s ARLab made a significant influence on my career. The valuable experience gave me a new perspective of the science behind human decision-making procedures and how to extract related information from all kind of cases, which is the basic skills of my consulting career. As a consultant now, the methodology learned from ARLab has always assisted me on analyzing the business cases of various industries as well as the real demands of the clients.”

Zikun Xiao

Consultant at Business Consulting Dept., E&Y 商业咨询/安永咨询

“ The year of doing research with Professor Yang at ARLab made greatest impact on my life. Under her guidance, I began to realize the importance of people's attitude to their behavior and decision-making. This psychological and behavioral thinking makes me understand the needs of my clients more clearly. Moreover, Professor Yang's enthusiasm for research has infected me so far, thus I still have a great passion for marketing strategy and consumer behavior fields. Finally, I made a lot of friends at ARLab that we can exchange working experience.”

Xingya Zhang

Analyst, Risk Advisory Dept., Deloitte. 风险咨询/德勤企业咨询

“As a Computer Science student, the research experience with Prof. Yang in Consumer Psychology really diversified my interests and skillsets in career development, more importantly, affected my mindset and whole leadership in current consulting projects and team work. I tend to be more proactive, objective and positive, when facing clients and different challenges has been a daily work. Meanwhile, try to maximize my energy and that of others, as the way I've always been inspired when working with her.”

Jiatong Yu

Consultant, Management Consulting Dept., PwC 管理咨询/普华永道咨询